We are not encouraged, on a daily basis, to pay careful attention to the animals we eat. On the contrary, the meat, dairy, and egg industries all actively encourage us to give thought to our own immediate interest (taste, for example, or cheap food) but not to the real suffering involved... The animals involved suffer agony because of our ignorance. The least we owe them is to lessen that ignorance.
Dr Jeffrey Masson is a best-selling author who has written widely on the emotional lives of animals and has been a dedicated vegan since 2004.
Jeffrey has a BA and a PhD with Honours from Harvard University and has held academic positions at a number of universities around the world. He is currently an Honorary Fellow in the Department of Philosophy at the University of Auckland.
Having begun his career serving as Projects Director of the Sigmund Freud Archives, Jeffrey wrote a series of books critical of psychiatry and therapy. In the 1990s he turned his attention to animals and is now the author of 9 books on their emotional lives. His book When Elephants Weep became an international best seller, and was followed by Dogs Never Lie About Love, The Pig Who Sang to the Moon, The Face on Your Plate: The Truth About Food and in 2011, The Dog Who Couldn’t Stop Loving. Most recently, he has collaborated with famed wildlife photographer Art Wolfe to document the intimate relationship between dogs and humans in Dogs Make Us Human. Jeffrey’s next publication Beasts: What Animals Can Teach Us About the Origins of Good and Evil addresses the similarities between apex predators and humans.
Jeffrey has been a Voiceless Director since 2008 and is currently a judge of our annual Media Prizes.