"We are not encouraged, on a daily basis, to pay careful attention to the animals we eat. On the contrary, the meat, dairy, and egg industries all actively encourage us to give thought to our own immediate interest (taste, for example, or cheap food) but not to the real suffering involved... The animals involved suffer agony because of our ignorance. The least we owe them is to lessen that ignorance."
Dr Jeffrey Masson is an author who has served as a professor at several universities in Canada and America. His book When Elephants Weep became an international best seller, as did his next book Dogs Never Lie About Love. Jeffrey also wrote about the emotions of farm animals in The Pig Who Sang to the Moon and explored several issues related to animal agriculture in his book, The Face on Your Plate: - The Truth About Food. In his latest book, Beasts: What Animals can teach us about the origins of good and evil, he advances the thesis that the human species is far more violent than any other animal, in particular, orcas (who have never killed another orca in the wild, ever, as far as we know, nor a human in spite of what we have done to them). Jeffrey lives with his wife Leila, a paediatrician and their son Manu, in Sydney.