"Really, animals are almost entirely at our mercy and they have no legal rights...We essentially harvest them." Sydney Morning Herald, 23 November 2008, read more
"I've always had a deep respect and empathy for animals...When animals are exploited, I feel compelled to speak out.” Holly Throsby, Voiceless Councillor, 22 March 2011, read more
“At what point do we fall out of love with animals and stop seeing them as nice, cute things?” Naomi Simson, Voiceless Councillor, read more
Taking advantage of an increased awareness by Australian consumers and widely anticipated legislation in other countries to ban caged egg production, Animal Liberation has developed two creative and engaging TV commercials. Targeting a captive daily audience on networks Seven, Nine, and Ten, the TV commercials will be shown on morning news shows and capitalise on the growing public awareness against the purchase of caged eggs. Using pro-bono talent and professional production, the TV spots will provide a keen counterpoint to the egg industry’s current round of advertising.
Australian Law Students' Association Conference 2010 $5,000
In 2010, the Australian Law Student’s Association (ALSA) will hold its National Conference in Adelaide. Attracting a large number of law students nationwide and from overseas, the conference will include a free public lecture as part of its Australian Legal Education Forums, aimed at promoting animal protection through law reform.
In addition to increasing public awareness about the inherent cruelty of the commercial kangaroo industry, a 30 second TV advertisement by the Australian Society for Kangaroos will also inspire public empathy for the much maligned Australian icon.
In a competition titled Too Cruel for School the Holroyd City Council will partner with local primary and high school students to develop key animal protection messages designed to generate compassion for animals. Three winning messages will be professionally produced on postcards, posters and stickers for distribution to students and the community. The schools which successfully create the winning messages will be awarded $500 to establish a Too Cruel for School Animal Club.
The Government’s proposed Carbon Pollution Reduction Scheme (CPRS), designed to reduce Australia’s carbon pollution, currently excludes agriculture and livestock emissions from its inventory. While there are many participants involved in the debate, animal welfare concerns are currently mostly absent. A scoping study will identify whether the CPRS may have undesirable consequences for farm animals and, if so, identify what impacts there may be.