The Animals Australia 'savebabe.com' billboards, for which this special award has been made, are part of a public awareness campaign designed to raise the community's understanding of the way most female breeding pigs are kept in intensive and restrictive enclosures for most of their lives - particularly during pregnancy and during birthing and suckling their piglets. The billboards will direct people to a comprehensive website for further information - 'www.savebabe.com'. The campaign will enlist the support of the Australian community to first learn about how pigs suffer in intensive confinement, and to then as consumers make choices which will encourage the pig industry to adopt alternative housing and management systems to improve the welfare of breeding pigs.